New-Outdoor-SER

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SER

OUTDOOR PATHMARKERS

“Biomimicry is innovation inspired by nature”.
Janine M. Benyus

The product

Ser is an archetypal product, a hybrid that combines the principles of technology and nature. A product that’s flexible and dynamic in use, with a minimalist, mimetic aesthetic.
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Design by Paolo D'Arrigo

I was immediately enthusiastic about collaborating with 9010, because of the concrete nature and the formal potential of the ceramic materials used in their products. Seeking to develop solutions for outdoor lighting, we focused on different design approaches, ranging from innovation in style and function to formal design elements.
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Taking inspiration from the natural world, which acted as our muse, we came up with three very different proposals, archetypal and recognisable, which could meet a wide range of outdoor lighting needs and also suggest alternative solutions.

Customization

Media

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